Blog • Dec 2024 • 7 min read
The SMS Text-Back Playbook That Books More Appointments
SMS is one of the simplest automations that produces real bookings—because it meets customers where they already are. The trick is timing, tone, and a clean next step.
Start with missed calls (highest ROI)
Missed call → instant text-back turns a dead end into an open loop. It makes you look responsive—even after hours—and keeps the customer engaged while they’re still in “decision mode.”
- Send within 15–30 seconds
- Keep it human
- Ask one question
Templates that feel human
- “Hey — this is the AI assistant for [Business Name]. Just saw your call. What can we help with?”
- “Quick question: is this for today, or a different day?”
- “Want to book a time, or get a quick quote first?”
The 2-step follow-up (no spam)
- Later same day: “Still need help with this?”
- Next day: “Want me to hold a spot for you this week?”
- If no response: stop
Takeaway: SMS isn’t about volume. It’s about timing + tone. Short, human, and action-oriented wins.