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NEAIS Field Notes

Practical notes built from real conversations with growing businesses. We share what’s working to capture leads faster, follow up cleaner, and book more revenue—without adding headcount.

Dec 20246 min read

Why Speed Wins: The Hidden Cost of Missed Calls

Most businesses don’t lose leads because they’re bad—they lose leads because they respond too late. Here’s the math, the psychology, and the fix.

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Dec 20247 min read

The SMS Text-Back Playbook That Books More Appointments

A simple, human-sounding text flow that turns missed calls and web leads into booked next steps—without annoying your customers.

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Dec 20248 min read

7 Intake Questions That Instantly Qualify Leads (Without Feeling Pushy)

Steal our framework: ask better questions, route faster, and stop wasting time on leads that were never a fit.

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Dec 20249 min read

Local SEO That Produces Calls (Not Vanity Traffic)

Ranking is cool—but booked revenue is the goal. Here’s the exact local SEO foundation we like for service businesses.

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Dec 20247 min read

The 5 Integrations That Stop Lead Leaks Overnight

Your stack doesn’t need to be complicated. These 5 connections eliminate manual work and keep every lead moving.

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